The restaurant boom of the past two decades has both been a breeding-ground for and relied heavily on arresting graphic design. At the top end of the market a restaurant's menu, matchbooks, business cards, signage and napkins are as important to the brand and image as its interiors. Lower down the scale, where design budgets tend to be tighter, they become absolutely vital. When you don't have the money for endless revamps of your interior how else do you differentiate yourself in a crowded market? It's here that graphic design takes the strain, regularly setting the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics, and illustrates the best examples of their craft from around the world. Aimed at professional graphic designers, students, and restaurateurs seeking inspiration, it provides in-depth examples that show how restaurant graphic design is developing and hints at changes to come in the future.