Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner Paperback: 272 pages (September 1, 2009) Language: English Editore: Rockport Quarto Argomento: Graphics Packaging ISBN / Barcode: 9781592535453 Euro € 24.50 This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques. |