Akira Minagawa established the Minä Perhonen fashion and textile brand in 1995. Marking its 25th anniversary, this exhibition catalogue centres around the multiple meanings of the term ‘tsuzuku’: beginning, ending, enhancing, returning, mind, and shape. Featuring a rich array of textiles, garments, interior goods, and tableware, as well as original design drawings, video projects, and illustrations, the publication explores Minagawa’s thinking and practice, wherein the production of value for both the maker and user is key. Through expressing creative, universal values, the brand also considers the meaning of producing and the relationship between design and society today.