‘Proud South’ is a mesmerising visual experience that showcases the creative powers of the Global South. Seen through the colourful and expressive lens of today’s fashion, photography, styling, and art, Lidewij Edelkoort and Lili Tedde bring together up-and-coming and established talents from near and far. The collection represents an emancipated international movement and marks the emergence of a southern generation of creatives who promote local craft, embrace regional materials, recognise ancestral practices, and cherish indigenous values. Photographic essays from a variety of contributors illustrate the origins and latest trends of this uniquely southern phenomenon.